| Anatomy of a Successful Social Network : Ads, ads everywhere

One thing I particularly dislike about Web 2.0 startups is their Web 1.0 approach towards displaying advertisements. It shouldn't take an Einstein to realize where Google ads are appropriate and where they are not. For instance, after I click on "My Friends" tab in Hi5, I am displayed an ad of "Become a nutritionist" and "Should the government regulate gas prices?". These ads are absolutely irrelevant to my interests, and there is no way in hell that I am going to click on them. Simply put, they are pointless and annoying. Note that there is nothing wrong with displaying ads as long as it makes sense to do so. If you have no ads on your site, you will not make money off of it. If you have too many ads on your site, nobody is going to click on them.

Yet another example that AdSense sucks. There's something deeply wrong in Advertising land. Whenever you see people talking about it, it's always from the point of view of the advertiser or the Ad Agency. Nobody ever talks about the publisher. And I'm rapidly reaching the conclusion that that's because context sensitive Ads only work where the Agency is also the Publisher. And that's on the search engines themselves.

Which makes life tough for those of us involved in web properties that depend on monetizing traffic via advertising.

But then I run Firefox with Adblock. So even though the Ads on our sites are increasingly annoying I never get to see them.

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[ 26-Jan-07 8:31am ] [ , , ]