Some deep truths in here. "But being hyperconscious of how you're presenting yourself is a hindrance, not a help; in everyday life, psychologists will tell you, it's a hallmark of social anxiety disorder. It can also be a waste of time."...

..."It's strange, actually, that this pressure to constrain how we present ourselves should be increasing in the age of the web, which offers unprecedented opportunities to benefit professionally from being the unfocused, multifaceted people we really are."