tag:google.com,2010:buzz:z12ljl2wcza5fjake224yfkr1t2nwzjq404
Julian Bond Julian Bond 106416716945076707395
22 May 2010 22 May 2010 Mobile Public
35-50 is the new baby boomer. As a tail-end baby boomer I was always mildly embarrassed that ther...
35-50 is the new baby boomer. As a tail-end baby boomer I was always mildly embarrassed that there were so many of us that everyone else would be condemned to a lifetime of Thunderbirds repeats and documentaries about Hendrix. But a funny thing just happened in the UK as a result of Cameregg winning the election. (One's Head Boy, the other is the Maths teacher who tries a little too hard to be trendy). I don't know what to call them but it seems that 35-50 year olds are now dominating the cultural landscape. This begins to explain the sudden emergence of nostalgia for the 80s and a mixture of media, advertising and the arts specifically targeting moderately well off, moderately well adjusted people in this age group. The Times has just done a special on them and called them "Cleggerons". As a baby boomer this sounds way too much like Mysterons as if they're some dangerous alien. Of course what's really happening is that the current crop of journalists fall exactly into this group and they're just talking about themselves as usual. There's a catch though. The 80s weren't a particularly bad or boring decade but all the good bits happened at the start and the end with a bit of a black hole in the middle. It's bookended by The Clash and Ebenezer Goode but what the hell happened in 1985? Greed is Good and the worst excesses of Thatcherism, that's what. Oh and Duran Duran. So I hope all you Cleggerons enjoy being reminded of what it was like being 18. But personally I've got no wish to re-live the 80s and I look forwards to a little Pre-Millenial nostalgia when that one comes around.
35-50 is the new baby boomer. As a tail-end baby boomer I was always mildly embarrassed that there were so many of us that everyone else would be condemned to a lifetime of Thunderbirds repeats and documentaries about Hendrix. But a funny thing just happened in the UK as a result of Cameregg winning the election. (One's Head Boy, the other is the Maths teacher who tries a little too hard to be trendy). I don't know what to call them but it seems that 35-50 year olds are now dominating the cultural landscape. This begins to explain the sudden emergence of nostalgia for the 80s and a mixture of media, advertising and the arts specifically targeting moderately well off, moderately well adjusted people in this age group. The Times has just done a special on them and called them "Cleggerons". As a baby boomer this sounds way too much like Mysterons as if they're some dangerous alien. Of course what's really happening is that the current crop of journalists fall exactly into this group and they're just talking about themselves as usual.

There's a catch though. The 80s weren't a particularly bad or boring decade but all the good bits happened at the start and the end with a bit of a black hole in the middle. It's bookended by The Clash and Ebenezer Goode but what the hell happened in 1985? Greed is Good and the worst excesses of Thatcherism, that's what. Oh and Duran Duran. So I hope all you Cleggerons enjoy being reminded of what it was like being 18. But personally I've got no wish to re-live the 80s and I look forwards to a little Pre-Millenial nostalgia when that one comes around.
46-71 Trinity Rd, Ware 46-71 Trinity Rd, Ware 46-71 Trinity Rd, Ware, Hertfordshire SG12 7, UK 51.8139857 -0.0259169
tag:google.com,2010:buzz-comment:z12ljl2wcza5fjake224yfkr1t2nwzjq404:1274784261469000
Julian Bond Julian Bond 106416716945076707395
Wanted to say a bit more about this and link to the article in The Times. But Murdoch's paywall prevents me because even though it's not charged till next month, it's now behind a login prompt. Well fuk dat.

It was all pretty tongue in cheek and described perfectly a certain type of North London meedja type in their 30s to 40s. Unfortunately these people are setting the style and cultural agenda for the rest of us. The final sentence was perhaps the most telling. "You can't understand why when you leave London everyone hates you". So while they're responsible for the mixture of 80s nostalgia and 2010s righteousness, the rest of the country doesn't really want it. Even though they've also got the same products and their lifestyles are heading the same way.
25 May 2010 25 May 2010