Microsoft Office advertising campaign
Microsoft Office

Full page colour ad in the The Times today. Middle manager, shirt sleeves, tie, family photo on desk, dying pot plant, IBM flat screen. Strap line "The era of OOPS, I HIT REPLY-ALL" is over". Except that it's part of Microsoft's "Evolve" campaign so the middle manager is a lizard.

So what is MS trying to tell it's core Office customers?

You're a dinosaur!

Yup, that'll help.

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[ 24-Oct-05 10:26am ] [ ]